Case Product and Price Analysis of Residential Developments in Two Tracts of Land located in the City of Petrópolis (Itaipava and Araras neighborhoods) + See All


Work performed:

IVISTA was hired to identify the best use and define the product and the price for the implementation of two residential projects located in the Itaipava and Araras neighborhoods‚ in tracts of land of 2.8 million sqm and 140 thousand sqm‚ respectively.


The work involved the analysis of economy‚ population density‚ income level‚ companies installed and the market survey of houses and apartments in the cities of Petrópolis‚ Juiz de Fora‚ Rio de Janeiro and Niterói‚ in addition to the partnership with a company that conducted a primary survey with product‚ demand and media habits testing.

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